About

Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research for his novel ‘Gift of the Bambino.’ His book ‘BABE RUTH - A Superstar’s Legacy’ is the first book that focuses on his powerful legacy which goes far beyond baseball and sport. It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER...