Jerry speaks to members of the Babe Ruth family, including his grandson Tom Stevens and daughter Julia Ruth Stevens who passed away last year at age 102. Jerry once spent an afternoon with Julia and she revealed insights into the Babe that only she would know. Jerry also speaks to executives from the sports collecting industry, the man who ran the Babe Ruth Museum in Baltimore for 37 years, and the licensing firm that handles the Babe Ruth name and family for sponsorships and promotions. It’s all about the business of BABE RUTH MASTER MARKETER.